Advertising and partnerships

Reviewed 5 October 2026. Primula is designed as an editorial publication, and any commercial relationship must remain clear to readers.

This policy covers paid placements, sponsorships, affiliate references and other commercial arrangements connected with the publication. It does not make a claim that every future partner or format will be accepted. Each arrangement remains subject to review before it is displayed.

1. Separation

Advertising is visually and verbally distinct from independent editorial articles.

Labels such as “advertisement,” “sponsored” or “partner material” are placed where a reader can see them before reading the commercial message. Commercial elements should not imitate an independent article in a way that could confuse its source. The editorial navigation and policy links remain available around paid placements.

2. No outcome claims

We do not publish claims that a product guarantees fitness, cures disease or produces a universal result.

Copy is checked for unsupported promises, pressure, personal targeting and language that could exploit concern about age or body image. A description must remain proportionate to the evidence supplied by the responsible advertiser. Readers should assess product information independently and seek qualified advice when a health question is involved.

3. Review

Commercial material is checked for clarity, lawful presentation and consistency with our reader-safety standards.

Review includes the identity of the advertiser, the wording of the offer, destination link, disclosure, privacy implications and whether the category is appropriate for an informational site. Approval is not a clinical, financial or legal certification of the advertiser. Material may be paused while a clarification is requested.

4. Disclosure

Paid placement, affiliate relationships and sponsored material are identified in plain language.

A disclosure explains the nature of the relationship rather than relying only on a symbol or color. If a link may generate a commission, that relationship is stated near the link. Disclosure wording is reviewed when the arrangement, destination or payment structure changes.

5. Editorial control

Partners cannot purchase a favorable conclusion or remove a correction.

Editors retain control over independent headlines, conclusions, source selection and correction decisions. A partner may review factual statements about its own product before publication, but that review does not control independent analysis. Commercial material is not used to alter the reader's access to policies or complaint routes.

6. Sensitive categories

We avoid promotions that exploit fear, medical vulnerability or unrealistic body expectations.

We also exclude categories that are inconsistent with the publication's audience, applicable law or platform advertising requirements. Promotions must not pressure readers to disclose sensitive information or imply that a person's worth depends on a particular appearance. The desk may reject an otherwise lawful placement when its framing is unsuitable.

7. Reader questions

Contact the desk if a commercial relationship is unclear or appears inconsistent with this policy.

Send the page address, disclosure wording and concern to contact.php or call +62 857 2049 1386. We aim to acknowledge a report within 7 days and provide a substantive response within 30 days. Reports are handled under the privacy policy and do not need to include sensitive personal details.

8. Data

Advertising does not grant partners access to private contact messages.

Contact correspondence remains under Primula's control and is not shared for unrelated advertising. Optional measurement cookies, if introduced, require the choices described in the cookie policy. A provider may receive limited technical data necessary to deliver a placement, subject to the relevant notice and contractual controls.

9. Review period

Active partnerships are reviewed at least annually and when the relevant product or claim changes.

The review checks the disclosure, destination, claims, category and privacy impact. A partnership may be revised, paused or ended if the material no longer meets the policy. The 5 October 2026 review is the current record of this process.

10. Contact

Send enquiries to Jalan Anggrek Merah 27, Kelurahan Menteng, Jakarta Pusat 10310, Indonesia.

Phone enquiries can be made at +62 857 2049 1386. We aim to confirm receipt within 7 days and respond within 30 days, depending on whether the question requires a partner or source review.

Any advertising placement must be distinguishable from independent editorial material through clear labels such as “Advertisement” or “Sponsored content.” Labels are placed near the relevant material and are not hidden by color, spacing or interaction design. A commercial relationship does not give an advertiser control over corrections, reader privacy requests or the publication's ordinary editorial standards.

Primula does not knowingly accept material that promotes restricted goods, unlawful conduct, misleading personal claims, fabricated reviews or unsupported outcomes. Advertisers are responsible for the accuracy of their landing pages, while Primula may pause or remove a placement when the copy, destination or audience setting creates a compliance concern. A link does not constitute an endorsement of the destination.

Readers may report a misleading label, broken destination or inappropriate placement to the Primula desk at Jalan Anggrek Merah 27, Kelurahan Menteng, Jakarta Pusat 10310, Indonesia, or by calling +62 857 2049 1386. We normally acknowledge reports within 5 business days and aim to provide an initial review within 30 calendar days. The report should include the page address, approximate time and a description of the concern, without sending unnecessary personal information.

Advertising-related technical data, where used, is handled under the privacy and cookie notices. Optional measurement is not activated without the applicable choice described there. This policy was reviewed on 5 October 2026 and may be updated when platform requirements, Indonesian law or Primula's commercial arrangements change.